Ultrasuede was looking to partner with interior designers who would order fabric swatches directly from them and update a piece of furniture, such as ottomans, sofas, dining chairs, headboards, sleeper sofas, etc., using Ultrasuede HP fabric.
ULTRASUEDE
Synthetic ultra-microfiber fabric manufacturer.
ABOUT
CAMPAIGN GOAL
Ultrasuede engaged with professional interior designers across social media channels to grow Ultrasuede HP swatch card requests. They introduced interior designers to the 14 new colors from the Ultrasuede HP luxury upholstery-weight collection and grew social presence by engaging with interior designers who have an established following.
THE RESULTS
16
CONTENT CREATED
ENGAGEMENTS
7,722
REACH
164,200
196,526
IMPRESSIONS
EXAMPLE OF CAMPAIGN DELIVERABLES
USER GENERATED CONTENT
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