Universal Furniture implemented a full-year influencer marketing strategy, featuring six different collections and focusing on bringing awareness to new designers through specific pieces from the collection. This recap only features the first campaign.
UNIVERSAL
Furniture manufacturer.
ABOUT
CAMPAIGN GOAL
Universal Furniture built brand awareness among interior designers, introducing designers to the complete offering of Universal Furniture and cement as a go-to resource with to-the-the trade benefits. Additionally, the campaigns supported existing and new collections with increased engagement and social media amplification, ultimately growing new trade accounts.
THE RESULTS
35
CONTENT CREATED
ENGAGEMENTS
7,808
REACH
294,126
355,769
IMPRESSIONS
EXAMPLE OF CAMPAIGN DELIVERABLES
USER GENERATED CONTENT
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