Essentials for Living expanded their reach on social media and drove traffic to their website through strategic partnerships with interior designers in the California area. Influencers incorporated Essentials for Living furniture into their design projects and showcased the brand in an authentic, unique way through blogs and Instagram
ESSENTIALS FOR LIVING
Furniture retailer.
ABOUT
CAMPAIGN GOAL
Build and establish brand awareness for Essentials for Living, previously under two name brands, among interior designers by growing engagement across social media channels, ultimately leading to new designer trade accounts.
THE RESULTS
11
CONTENT CREATED
ENGAGEMENTS
9,663
REACH
150,765
195,074
IMPRESSIONS
The Embello team provided professional services to our company to carry through our campaign objective and offer a clear picture of each step in the process. The deliverables were provided in a timely manner and in all aspects the Embello team was a joy to work with.
Anna Schweiss, VP Design & Merchandising
EXAMPLE OF CAMPAIGN DELIVERABLES
USER GENERATED CONTENT
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MEYER CANADA
Cookware manufacturer.
Synthetic ultra-microfiber fabric manufacturer.
ULTRASUEDE
Furniture manufacturer.
UNIVERSAL
5
INFLUENCERS
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Lighting retailer.
LAMPS PLUS
Design and decorating resource.
THE MART CHICAGO x TRADITIONAL HOME
