Calico was looking to partner with home and design influencers who would source Calico fabrics and customize a piece of furniture-such as an occasional chair, bench, or ottoman-incorporating details like trim and welting to showcase a significant "before and after" transformation.

Custom fabrics and design.

ABOUT

CAMPAIGN GOAL

The campaign engaged influencers across social media to showcase the brand's complimentary design services and highlight the sustainability of reupholstering existing furniture over purchasing new items. By encouraging creators to share their bespoke projects, Calico aimed to increase brand awareness and generate authentic, high-quality lifestyle content that inspires their audience.

THE RESULTS

107

PIECES OF CONTENT POSTED

ENGAGEMENTS

23,630

IMPRESSIONS

570,175

EXAMPLE OF CAMPAIGN DELIVERABLES

USER GENERATED CONTENT

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