To amplify its presence at the 2026 Kitchen & Bath Industry Show (KBIS), Ferguson Home engaged top-tier macro interior designers and luxury home creators for an exclusive, multi-day brand activation in Orlando, Florida. Acting as official #FergusonPartner Ambassadors throughout the three-day event, these industry tastemakers delivered immersive event coverage, translating high-end trade show innovation into engaging, design-forward social content for trade professionals and consumer audiences alike.

Premier luxury kitchen and bath destination.

ABOUT

CAMPAIGN GOAL

The primary objective was to position Ferguson Home as a premier design destination and industry leader during kitchen and bath design's biggest annual event. By leveraging credible, high-reach design voices, the campaign aimed to maximize trade show visibility, drive authentic social engagement around Ferguson’s showroom showcase, and create an aspirational halo effect that resonates with trade clients and luxury homeowners.

THE RESULTS

PIECES OF CONTENT POSTED

ENGAGEMENTS

14,040

IMPRESSIONS

527,958

EXAMPLE OF CAMPAIGN DELIVERABLES

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