Karastan Rugs partnered with designer Bobby Berk to launch a collection of stylish, durable rugs made with up to 100% recycled materials. The campaign showcased the rugs as statement pieces, highlighting their modern design, easy care, sustainability.

Premium, sustainable rugs manufacturer.

ABOUT

CAMPAIGN GOAL

The primary objective of the #BobbyBerkByKarastanRugs campaign was to drive mass awareness and design credibility for the collaborative collection across both the trade interiors industry and consumer home decor spaces. By combining authentic in-situ styling from trusted design influencers with the reach of Bobby Berk’s personal platform, the campaign aimed to spark cross-channel engagement, generate high-intent traffic, and incentivize user-generated content (UGC) through community regram opportunities.

THE RESULTS

202

PIECES OF CONTENT POSTED

ENGAGEMENTS

40,465

IMPRESSIONS

1,030,706

EXAMPLE OF CAMPAIGN DELIVERABLES

USER GENERATED CONTENT

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