The Why I love #MyMonrovia campaign partnered with garden influencers to showcase real outdoor spaces featuring Monrovia’s premium plants. Through dedicated feed posts and video, creators educated audiences on plant quality and drove seasonal foot traffic to local garden centers and Lowe’s for fall planting.

Premium garden and landscape plants.

ABOUT

CAMPAIGN GOAL

The campaign’s primary objective was to position Monrovia as the premier, grower-direct choice for the fall planting season while driving direct retail foot traffic and store locator usage. By utilizing authentic creator advocacy to educate homeowners on Monrovia's diverse catalog and plant performance, the campaign aimed to build high-intent seasonal demand, generate engaging outdoor lifestyle content under the #MyMonrovia banner, and convert social discovery into in-store nursery purchases.

THE RESULTS

107

PIECES OF CONTENT POSTED

ENGAGEMENTS

23,630

IMPRESSIONS

570,175

EXAMPLE OF CAMPAIGN DELIVERABLES

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